Strategy Book Case Study Example | Topics and Well Written Essays - 750 words

Strategy Book - Case Study Example The sand dunes are the largest in the world, and they cover the largest coastal sand dune area in the USA (50 miles). The Stellar sea lion rookery is the only one in the mainland 48 states (Essentix). Florence has impressive man-made resources, as well, including: a rich history (Siuslaw Indians and loggers), a doll museum and pioneer artifacts museum, a sand dune golf course and an award-winning golf course. The Old Town has been tastefully restored. There is shopping, art, restaurants, river walks, historical buildings, live music and dancing. Peace Harbor Hospital serves Western Lane County. There is an existing tourism industry (Essentix). All towns have weaknesses, however. Florence’s population is weighted unevenly on the side of senior citizens. According to the 2010 census, the median age is 57 (Wikipedia). I suspect this has a negative effect on available tax income, and would shape the town in a conservative direction, where stability is preferable to risky opportunities. An older population is probably not attractive to young people, and there might be insufficient motivation to relocate there. In considering opportunities, what stands out in my mind is healthy, natural living and tourism. Residents are mostly older, so health support is attractive to them. People are living longer and want to feel good. Tourists want active, outdoor activities. That is why they come to Florence. For opportunity, we must build on tourism and natural resources, perhaps targeting a group not currently targeted. Threats may include resistance to abrupt change, due to an older population. Expanding nature-based tourism is dependent on outsider cooperation, as well as insider cooperation. Florence is not as well-known as Newport and Coos Bay, although it is uniquely positioned. Based on my SWOT analysis, it is clear that Florence is all about healthy, natural living and tourism. In googling Florence, this emphasis is quite visible. Although the town experienced

Evolution Of Photography Over The Centuries

Evolution Of Photography Over The Centuries Presentation: To my view photography it s a way to describe things, a way to express yourself and to show to the people how you feel and also to show things that you can see with your eyes at a certain moment. It s so interesting to grasp an idea in an image. This work was initially meant to tackle on the photography of the 20th century, but this approch would be too limited and even unfair. Therefore, i ve decided to go back to the roots of photography and highlight the evolution it has gone through over the centuries. The first part of this paper is dedicated to the 19th century and it s focused on the evolution of photography from a tecnical point of view. It was an intensive period characterized by revolutionary inventions and tecniques. To my point of view it s necessary or at least advisable to know the technical proceses of how a phtography comes into being because this way you can get a better understanding of your camera and of what it could do for you. Definately photography is more than pressing a botton and the efforts people put in developing tecniques and in getting every time better pictures reflect their struggle to fight against the cruel passing of time and the transitory nature of things. Taking a photograph is like an attempt to touch eternity, to make time stand still for a moment. But this is only one point of view out of many philosophical thoughts that shaped the concept of photography. The second part of the work deals with photography in the 20th century, a period where photography reached new levels of technical developments and new missions. The 20th century was marked by tragic events, such as the two world wars and photography played an important part in building our historical legacy and in shaping our conscience as human beings. The word photography comes from the Greek fos which means light and grapho which means to write. The word was coined by Sir john Herschel who made revolutionary contributions and set up the basis to the way photography was being processed in the 19th century. Photography has come into being through a long series of discoveries which have taken place along the centuries. The first idea of photography was embodied by the camera obscura box which was one of the first steps that led to photography. But while the camera obscura was more a device of exploring physical laws, the first permanent photograph, close to the modern concept we have today about photography, was taken in 1826 by Nic phore Ni pce. The photo was called View from the Window at Le Gras and it was the result of 8 hour-exposure while the sun illuminated the buildings on both sides. Your browser may not support display of this image. View from the Window at Le Gras by Nic phore Ni pce. 19th Century To understand the modern photography of 20th century, it s important to explain the different photographic process of 19th century . The first one it s called daguerreotype (1839). I ts a process which was invented by Daguerre using silver on a copper plate. The French government bought the patent and immediately made it public domain. Although this process results to be the predecessor of the actual photography called Polaroid. Your browser may not support display of this image. Camera of daguerreotype. Your browser may not support display of this image. Boulevard du Temple by Daguerre. The second one is the calotype process which was invented by William Fox Talbot in 1840. He coated paper smeets with silver chloride* to create and intermediate negative image. But the calotype gabe an image which was not very precise (it hasn t the sharpness of the daguerreotype). Your browser may not support display of this image. Camera of calotype. Your browser may not support display of this image. Paris by William Fox Talbot. The third one it s called wet plate and it was invented by Frederick Scott Archer* and Gustave Le Gray in 1850. Despite it s disadvantage, wet plate collodion became enormously popular. It was used for portraiture. Landscape wprk, architectural pphotography and art photography. This new process it s called like this because the plaque had to stay wet during all the process of making and revealed of images. Your browser may not support display of this image. Process of wet plate. Your browser may not support display of this image. Camera wet plate. Your browser may not support display of this image. Sea by Frederick Scott Archer. The last one is gelatine bromide, this is a new process invented by R.L.Maddox in 1871 and improved in 1878 thanks to the researches of Charles E.Benett*. Your browser may not support display of this image. Relater to coating photographic plates or paper with gelatine emulsion. The emulsion is run into a trough A containing a metal roller B, which revolves in the emulsion. One end of a scraper C rests against this roller and takes off the emulsion, which it delivers on to the plates P. The plates are carried forward by an endless band F, and delivered to a second endless band L which passes through a chamber M cooled by ice. This second hand travels at a greater speed than the first so as to separate the plates. Below the plates is another endless hand J which washes the plates. Your browser may not support display of this image. Kodak. 20th Century At the beginings of the 20th century photography is no longer a mere subject of technical improvements. It turned to be one of the most flourishing and richest periods in which photography became a powerful and unconventional expression of the modern consicousness. It was at the early 20th century when photography gained the recognized status of an art form with a well-defined aesthetic roles and trends. Lively debates as whether the photographer s imagination was chiefly at work before or after the shutter was pressed envisioned and actualized a completely new understanding of photographys strengths. One of the trends of the time, the straight photography, it was defined as a medium as capable of artistic expression as painting or sculpture. Avant-garde artists, commercial illustrators, and journalists turned to photography as if seeking to discover through its mechanisms and materials a new artistic vehicle that captured best the soul of those times. The artist and theorist L szl Moholy-Nagy (1895-1946) gave a new aesthetic role to photography, described as a new vision rooted in the technological culture of the twentieth century. It seems that the philosophical ideas the governed at that time the fragmented sense of self, the rapid pace of modern life, the burst of subconsciuoness had a powerful influence on the way photography was perceived and produced. Abstract photograms, photomontages composed of fragmented images, the combination of photographs with modern typography and graphic design in posters and magazine pages were unconventional techniques that modernized photography. In France, Surrealism was the gravitational center for avant-garde photography between the wars. Launched in 1924 by the poet Andr Breton, the Surrealist movement aimed at the psychic and social transformation of the individual through the replacing of bourgeois conventions with new values of spiritual adventure, poetry, and eroticism. Essentially a philosophical and literary movement, Surrealism was greatly indebted to the techniques of psychoanalysis, and Freuds research into free association and dream imagery. Surrealist photographers made use of such techniques as double exposure, combination printing, and reversed tonality to evoke the union of dream and reality. During the 1920s, the mass media grew particularly in Germany, which had more illustrated periodicals, with greater circulation, than any other country in the world. In addition, hundreds of newspapers and magazines catered to special interests. There were fashion journals, various magazines promoting health and sport. As the number of new illustrated magazines increased, competition among publications grew keener and editors began to experiment with more dynamic designs and page layouts. To close this period I would like to tell two artists of this 20s because i think that their works are very interesting: Hans Bellmer: (March 13, 1902 February 23, 1975) was a German artist, best known for the life-sized pubescent female dolls he produced in the mid-1930s. Your browser may not support display of this image. In this work, Bellmer explicitly sexualized the doll as a young girl. On the other hand, the doll incorporated the principle of ball joint , which was inspired by a pair of sixteenth-century articulated wooden dolls in the Kaiser Friedrich Museum. Man Ray: (August 27, 1890 November 18, 1976), was an American artist who spent most of his career in Paris, France. Your browser may not support display of this image. He was a significant contributor to both the Dada and Surrealist movements, although his ties to each were informal. Best known in the art world for his avant-garde photography. From the 30s the word documentary takes on a moral and politician connotations , highly positive, associated with the conquest of truth. For the frist time in history appears the photojournalism. It is a kind of photography that delivers events through a photo, that spreads facts of reality throughout the world but it also carries a message. The posibility of print photographs next to the text in the newspaper and magazines was invetigate durint the 19th century through different poribilities like the lithograph or woodcut. But the photojournalism face technical problems (in the photographic capture), as the emulsions still had very low sensitivities then to take a night phtograph or to take it in an interior force you to use a flash which was of magnesium in that time. This must be added that large format cameras and the constant need of a tripod made the journalist was very limited to work in the documentary photographic discourse. In 1929 in USA took place the Wall Street Crash that triggered the Great Depression. With this crash the peasants were in a huge poorness while drought was putting things more difficult, then the goverment establish a department about photography-press (which was called Farm Security Administration) to document this. To end with this project and continuing with the structure of the work in the 20s I m going to explain some important artists of th is period: Your browser may not support display of this image. Eug ne Atget:(February 12, 1857 August 4, 1927) was a French photographer noted for his photographs documenting the architecture and street scenes of Paris. Your browser may not support display of this image. Bernice Abbott: (July 17, 1898 December 9, 1991), was an American photographer. She wanted to make the same as Atget in Paris, but she in New York. She introduced some changes because she didn t want only to photographed buildings that they were going to disappeared. She wanted to explained also the continuing changes of a city like NY. Abott asked for scholarships to take the project to end, and finally the state gave her and put to her disposition documentary filmmakers and a team of historians to complete her photos. Your browser may not support display of this image. August Sander: (November17, 1876 April 20, 1964) was a German portrait and documentary photographer. He was one of the most important photographers of the 20th century. Is above its principle of neutrality which will take a lot of importance to the end of the decade of the 20s. This effect of impersonality is gived by: sharpness, frontal, senzill frames and the rigid pose of the models. Your browser may not support display of this image. Jacob Riis: (May 3, 1849 May 26, 1914), was a Danish American social reformer, and a great photographer. He got his photos with flash, because for him the flash was a way to come to places that normally the camera without the help of it couldn t do it. He wanted his photos to aware people of the poorness. Your browser may not support display of this image. Lewis Hine: (September 26, 1874 November 3, 1940) was an American sociologist and photographer. Between 1904 and 1905 he photographed the arrival of many immigrants at Ellis Island from southern and eastern Europe. There were a lot of xenophobia towards these immigrants. And in 1906 he made a new project about the problem of child labor. Your browser may not support display of this image. Dorothea Lange: (May 26, 1895 October 11, 1965) was an influential American documentary photographer and photojournalist, best known for her Depression-era work for the Farm Security Administration (FSA). Langes photographs humanized the tragic consequences of the Great Depression and profoundly influenced the development of documentary photography. Your browser may not support display of this image. Walker Evans: (November 3, 1903 April 10, 1975) was an American photographer best known for his work for the Farm Security Administration documenting the effects of the Great Depression. Much of Evanss work from the FSA period uses the large-format, 810-inch camera. He said that his goal as a photographer was to make pictures that are literate, authoritative, transcendent.

Abortion Essay -- essays research papers

Abortion is never an easy decision, in fact its one of America’s most controversial issues in today’s reality, but women have none the less been making that choice for thousands of years. Studies show that about 43% of American women will have one or more abortions during their lifetime, and women's centers and hospitals perform more than a million abortions on an annual basis. Women have many reasons for not wanting to be pregnant including age, marital status, economic status, and the circumstances of their pregnancy, and thus seek out an abortion. Although many citizens view abortion as an immoral act of brutality and strongly contest its usage, others believe the choice belongs solely to the mother and the mother alone. The main argument pertaining to abortion is whether or not a fetus is a "person" that is "indistinguishable from the rest of us" and if it deserves rights equal to women's. On this question there is a tremendous spectrum of religious, philosophical, scientific, and medical opinion, but it all really depends on who you ask. It's been argued for centuries. Fortunately, our society has recognized that each woman must be able to make this decision, based on her own conscience. To impose a law defining a fetus as a "person," granting it rights equal to or superior to a woman's, thinking, feeling, conscious human being, is not only arrogant but absurd. It only serves to diminish a woman’s value. (Heritage House 76, Inc.)Under the view of pro choice supporters the embryo is not a baby since it can not survive and live outside the uterus since it receives everything needed to survive from the mother’s body. In a sense the fetus dies but it was neve r living to begin with so it can not be considered an act of murder as pro-lifers would argue. More simply consider acorns and trees. (Robinson) Just as an acorn is a fertilized egg of the oak, that does not make it a tree. Sure it has the potential to become an oak tree, but it has not yet grown to that stage and thus can not be considered one. (Blackmun 78) Putting out laws to prohibit abortions does not necessarily stop it; it merely attempts to make it more difficult. When women feel it is absolutely necessary, they will choose to have abortions, even in secret, without medical care, in dangerous circumstances. This only puts the life of the mother at an even greater r... ...the option of deciding when or whether to have children? Or is that a government decision? And who is going to feed and cloth and above all provide a nurturing environment for the growth and development of society’s most precious life, certainly not the government. (Planned Parenthood) Thus since the child relies upon the mother for its life, the mother should be entirely in charge of the decisions concerning her life, body, and well being. Activists on both sides speak out everyday in violent and non violent ways to express their opinions concerning the topic. Abortion, now in the twenty first century has become not only a political debate but a biological and even religious debate. By the basis of the Supreme Court case of Roe vs. Wade, in no way should the government deprive a woman of her right to personal liberty (under the Fourteenth Amendment) and her reservation of rights to the people (under the Ninth Amendment) upheld by the constitution of the United States of America. (Herda 54-57) The U.S. is a country or personal freedoms and liberties, and never should it act as a dictator whose powers limit the ability to protect one’s self, especially women’s reproductive rights.

Gender Identity Paper Essay

The determination of gender identity is much deeper than whether a person is born a male or a female. The exact identifier that separates gender identity is currently unknown but researchers believe that genetics, hormones, reproductive organs, biological, and environmental factors all play a role in distinguishing a person’s gender identity. A person’s physical gender and their sense of gender are formed at two different times in two different parts of the body. A person’s gender is whether they are born male or female, but the way they identify themselves may be the opposite, which is not uncommon and has occurred since the beginning of time. In culture males are known to be the stronger, more aggressive sex, while females are the fairer, more nurturing sex. Usually, by the age of four, individuals have identified their gender identities aside from what gender they were born as physically. Throughout this paper, I will discuss the biological factors of gender i dentity (nature), environmental factors (nurture), and the role between hormones and behavior, and how these interactions all affect the determination of one’s gender identity. Gender identification begins to develop while the fetus is in the beginning stages of development. Between weeks six and twelve of gestation is when the fetus begins developing reproductive organs and that is when the fetus takes on the role of male or female. Hormones are produced in both the nervous system and the endocrine system and are transported through the blood stream. Specifically, hormones are chemicals that combine and respond to certain cell receptors. Hormones like testosterone and androgen are mainly found in the male gender while estrogen is mainly found in the female gender. Testosterone is a contributing factor to behaviors like aggression. â€Å"Gender identity, an individual’s self-awareness of maleness or femaleness, and gender role, are programmed for the child within his mother’s womb,† (Institute of Medicine, 2006). Evidence has shown that the female gender is likely to excel in verbal skills and muscular coordination when their production of estrogen is high rather than when it is low. For men, they are stronger and more aggressive when their testosterone levels are high and they are able to perform better in actions that require physical performance. The nature side of the theory relies on prenatal hormones that modify the brain and peripheral tissue and the development of male or female external genitalia. Although a person may have a certain physical gender, their gender role is the adoption of masculine or feminine behavioral traits that are appropriate for that specific sex. Gender identity differs from the gender role because it is an individual’s personal sense of sex, which is not necessarily their physical gender. There are multiple stages from childhood to adulthood when hormones are present that are identifiable of a specific gender. The pituitary gland (or hypophysis) secretes many hormones during puberty including adrenocorticotropic hormones, growth hormones, gonadotrophins, prolactin, and thyroid stimulating hormones. Gonadotrophins, which include luteinizing and follicle stimulating hormones, stimulate sex hormone production in the ovaries or testes and also lead to egg and sperm maturity. Prolactin stimulates milk production and adrenocorticotropic hormones stimulate the adrenal glands to secrete steroid hormones like cortisol. All of these hormones play a major role in sexual development and an individual’s determination of gender identity. Environmental factors of gender identity arise as soon as the individual is born. Everything from a female child wearing a pink dress to a male child having a sports themed blanket can play a role in their gender identity. Sociologists believe that by the age of five years old, females show a preference for dolls, arts and crafts, and playing dress up while males prefer cars, blocks, tools, and outdoor play. â€Å"The environment has a direct relation to personality traits, because characteristic adaptations are always involved in expression,† (Nature over Nurture, 2000). At a young age, children who are taught that traits and activities are appropriate or inappropriate for them to perform because of their gender tend to absorb those teachings and are influenced by them later in life. For example, young girls who are raised believing boys are innately better at sports than girls, may disclaim their interest in sports and go on to believe they are not good at them without pract icing them to their full potential. Both males and females have proven to be great athletes but if at a young age, a girl is told she will never be as good as a boy she may never give sports and athleticism a chance. Young children learn by observations, if a young girl witnesses her mother performing the acts of a man then she will repeat those acts and believe that is what is appropriate for her. The same goes for the male gender, if a little boy observes his father doing something that a woman is more likely to do like sewing or interior decorating then that is what the little boy will believe is expected of him upon adulthood. â€Å"For instance, the way in which one educates children, how children in institutions such as orphanages are raised, and the kinds of day-care are considered optimal have all been influenced by one’s understanding of the interaction of biology and environment regarding gender identity,† (Kowalski & Westen, 2005). The previous statement is very true because children observe many things that one may never think would make any difference but in reality they do. Nature factors include everything from what kind of parents raise the child, what roles they perform, the culture, and even the color of paint on the child’s walls all make a difference in the child’s personal gender identity. I believe that between nature and nurture and their influence on gender identity, nature has a greater influence. For example, if a perfectly healthy little girl with no hormone disorders is raised with a single father and only brothers with no immediate influence of females, she is more likely to become a tomboy and take on the gender identity that resembles that of her father’s or brothers’. The same reference goes for a boy raised with a single mother and only sisters with no immediate influence of a male figure in his life. Matthew Wolfe-Meyer makes a valid point when saying, â€Å"nature and its contestation is a dominant strategy†¦ unfortunately nurture fails to receive similar scrutiny and culture is more often used as an explanatory device than deeply interrogated for its logistics.† Often times when a child is going through puberty and takes on the role of the opposite gender, many people jump to the hypothesis that there may be something wrong with their hormones or a chemical imbalance but before jumping to that conclusion, they should look at their home life, how was the child raised, what was their environment like and from there they will find many answers. All children naturally comply with the demands of their internal sense of gender without effort. If the child becomes confused with their gender then they often refer to behaviors of adults near them and they learn what actions are appropriate for them relatively quick. Environmental factors bear a critical amount of effectiveness in gender identity but because environmental factors are ever changing, it proves that the nurture theory is a substantial factor. Currently, psychologists and researchers do not know the exact causes of gender identity and individuals taking on the opposite roles. But there are many factors that support both sides of the nature versus nurture argument. The male and female genders each have differences in many areas both physical and emotional but neither is â€Å"better† than the other. By the age of four years old each child already has an idea of who they are and what gender they belong to. Gender confusion is normal but most children are able to look at parents or acting influences in their lives and see what the appropriate actions are for their gender. Nature versus nurture has and will continue to be a strong argument. References: McCrae, R. R., Costa, P. r., Ostendorf, F., Angleitner, A., HÃ…â„¢ebà ­Ã„ kovà ¡, M., Avia, M. D., & †¦ Smith, P. B. (2000). Nature over nurture: Temperament, personality, and life span development. Journal Of Personality And Social Psychology, 78(1), 173-186. doi:10.1037/0022-3514.78.1.173 Matthew Wolf-Meyer. (2007). Complexities: Beyond nature and nurture. Anthropologica, 49(2), 325-327. Retrieved from http://search.proquest.com/docview/214174663?accountid=35812 Money, J. (1971). Differentiation of gender identity and gender role. Psychiatric Annals, 1(4), 32-37,42-43,8-9. Retrieved from http://search.proquest.com/docview/894195162?accountid=35812 (2006). Institute of medicine (us) committee on assessing interactions among social, behavioral, and genetic factors in health. Washington DC: National Academies Press (US). Retrieved from http://www.ncbi.nlm.nih.gov/books/NBK19934/

Critical analyse of the external and internal environments Essay

From the long run, the economy will only be developed better than before, as long there are no large scales of wars. If the economy in the world is developing in a steady and healthy way, the demand for the cars will be larger and larger. The fact that the number of Japanese cars assembled in North American will soon reach 2 million per year will lead to the oversupply, so it is likely to threaten the price structure of the U.S. auto market and in the meantime, it will bring about negative impact on the revenue of the automotive businesses in the U.S. market. 3.3 Social factors As long as the customers have a certain level of buying power, there will be a large number of car buyers. After the World War II, nearly all countries in the world were making every effort to recover from the war. The war was destructive to all the countries that had participated in the war. In some developing countries, people even had to worry about whether they had to suffer from hunger, let alone buying car to make their life easier. However, as the recovery of economy, people begin to think about the houses and cars to improve the quality of their life(Ravichandran et al., 2005). In the meantime, the social concept is also changing. Men were the trend of the drivers, but more and more women are independent and have good economic conditions, so the demand for cars is also increasing. The changing social trend has enabled Ford to produce various types of cars in order to meet the different demands from different groups. 3.4 Technological factors The advent of the Internet has simplified customers’ life, and the advent of cars have make customers’ life more convenient. However, Ford does not cease to make innovation in terms of technology. For instance, most modern cars have been equipped with intelligent systems such as Global Positioning System (GPS) which enables the customers not to get lost no matter where they go. The intelligent system will be able to provide the car owners with alternative lines according to the actual situation of the road. If there are traffic jams, the system will remind the car owners to choose another alternative. In addition to the intelligent system which will benefit for the car owners, the design of the cars will also be more human oriented. The innovation of technology will bring convenience to customers, so the design and the function of the cars in Ford will ! enable the customers to have better experience of driving. Therefore, more and more customers who can afford cars wil l choose to buy a car. 4. Internal environments of Ford The analysis of internal environment can find out the absolute strengths and weaknesses. If the enterprise sticks to its past successful strategies, they will fail in the new competitiveness for not updating its strategies(Leidner et al., 2011). Every enterprise has its strengths and weaknesses, and the internal strengths and weakness and the external opportunities and threats will be the foundation for enterprise to formulate strategies. This section will use SWOT analysis to explain Ford’s internal environment. 4.1 Strengths Ford has long history and its brand has been well-known to the whole world,  and this strength has enabled Ford to make brand marketing. As long as the brand has been known to the customers, the customer will buy the product due to the brand effect. Then, there is effective customer management system which will enable Ford to target the existing and potential customers more accurately. On the other hand, there is diversified management system that can attract real talents to Ford to make wise decisions. There are many job opportunities that are offered by Ford, and the policies on human resource management are flexible. 4.2 Weaknesses It has reported that the quality of the products has not met the standards in recent years, so many of the cars have to be recalled back to the factory. This incident has indicated that the quality check system has problems, and this may cause public relation crisis. On the other hand, to compare Ford with its competitors, Ford has not introduced sophisticated technology such as robot in the process of manufacturing the products. The third weakness is that the cars that have been produced in Ford have not reached 27.5 miles per gallon fuel efficiency standard(Peppard and Ward, 2004). 4.3 Opportunities As Ford is a multinational company, the international market has been developed due to the market expansion. In such case, the product will not only be sold in the native country  but also in foreign countries. In the meantime, Ford has developed its e-business system on the internet, so the international market is able to enlarge and the market share of Ford is also likely to increase. Then, the low cost of cars does not mean low quality, so the cars will be cost-effective, which will attract more customers to buy them, and thus increase the sales(Peppard and Ward, 2004). 4.4 Threats The major threats come from the competitors of Ford, especially the Japanese cars, for the Japanese manufactures are trying to open the market of luxurious cars in the United States. In the meantime, the exchange rate of Japanese yen and the U.S. dollar is ever  changing and not steady. In addition to Japanese cars, the new entrants to the U.S. will also come from China and India(Leidner et al., 2011). Another threat is that the government has been more involved in the regulations and policies on cars. Although there are concessions made by the government, the  concessions may be taken back by the government. 5. Strategies for Ford in the next five years The analysis of SWOT for Ford will be helpful for the decision makers to make the strategies for the future. When the key external and internal factors have been effectively matched together, it will help Ford to be more competitive than its competitors. It is suggest that the decision makers can implement SO strategy. This strategy will enable Ford to take full advantages of its internal strengths and external opportunities(King, 2002). Effective brand marketing and good customer management system, as well as human resource management system will enable the company to develop its e-businesses in the international market. If the famous brand has affordable price for customers, the sales and market share will increase to a certain extent. As long as the market share and sales has successfully increased, the company can rank at the first or second in the same industry. Another plausible strategy is WO strategy which will make use of the external opportunities to make up for the weaknesses. However, the weaknesses can sometimes become obstacles for seizing the opportunities, so if the company should try to overcome ! the weaknesses and turn them to strengths. For instance, if the demand for the cars which have equipped with intelligent system is large, but the factory has not acquired the technology o f equipping the system, so Ford can cooperate with the companies which have this technology. In such case, both companies will benefit from this business. On the other hand, if the company does not want to cooperate with other companies, the employees who have the knowledge of such technology should be employed to the company with high salary in order to assure the technology innovation. 6. Conclusion In conclusion, this report has conducted a close study of the external and internal environments for Ford Motor Company. The political environment has proved that the government has both positive and negative impacts on Ford, and the economic and social factors have turned out more and more people can afford a car, especially the independent women. The technology factors have also contributed to the increasing market share and sales of Ford for its convenience and comfort and affordances. Then the report has made a SWOT analysis of Ford’s internal environment, and it has suggested two plausible strategies for Ford in the next five years. One is SO strategy and the other one is WO strategy, which will enable Ford to realize its stra tegic objectives in the automotive  industry.